Sunday, December 25, 2016


William the Conqueror was crowned King of England on Christmas Day, 1066.

I had forgotten, till I noticed this, that he was originally known as William the Bastard.

Click to enlarge.
Detail of a roundel of William the Conqueror ('William Bastard'), from a genealogical chronicle of the kings of England, England (East Anglia?), c. 1340–1342: British Library Royal MS 14 B VI, membrane 5.

That is a pretty dramatic, and positive, switch in personal brands. How many other examples are there of such positive switches in soubriquets?

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