A classic example of revealed preference from Pew Research.
53% of Americans say it is important to support businesses that treat employees well.
Well there you have it.
Except that 67% can't justify paying more for businesses that pay well and provide good working conditions.
This is the classic surveyors challenge (and journalist's and politician's). When there is no cost to a benefit for someone else, everyone is for it. If those being surveyed have to pay for the benefit for someone else, then they are against it.
Anyone who asks an opinion without specifying the cost to the person being questioned is trading in fake news.