A sea of barely readable crap

From Ann Althouse, a blog post, Book Reviewer's Weapon: the Kindle Search. I thought one of the commenters was on the money:

But this startling new era in literary offerings cuts both ways. While the technology now exists in a sufficiently diffuse manner that allows an author to cut all ties with New York/London/etc, that same technology creates both a sea of barely readable crap along with the means for the outstanding to be cut to ribbons in short order.