Thursday, January 12, 2012

Books are an entrepreneurial exercise

Good Writing Isn't Enough: How to Sell a Book in the Digital Age by Peter Osnos.
The overriding message in the articles is that books are an entrepreneurial exercise, combining the selection of a subject, the self-confidence to stay with it through the reporting and writing ordeal, and a commitment to marketing the results, which for many authors is an especially unfamiliar process.

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