History

In 1937, the United States Army approached Hershey's Chocolate with one of the strangest product briefs in food history.

They wanted a chocolate bar, but they needed it to taste, in the words of the Army Quartermaster himself, "only a little better than a boiled potato."… pic.twitter.com/Oc4TpUcJM0

— ArchaeoHistories (@histories_arch) April 12, 2026