Friday, September 22, 2023

The internet as an antidote for pompous virtue.

I see that Dove is still making headlines with awkward marketing choices, in this instance by partnering with a BLM advocate for fat liberation.  A partner who apparently has a history of histrionic vengeful lawfare type activities.  

Regardless of the present kerfuffle, it reminded me of the last time Dove drew a lot of attention, back a decade ago with the release of a soft focus self-indulgent ad about how self-critical women were about their looks.


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Mindless but harmless.

But then came the mocking spoofs.  Some of those were pretty raucously funny.


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There was something similar a year later when a women's advocacy group put out 10 Hours of Walking in NYC as a Woman to highlight the caustic environment of comments women have to experience.  Not wrong but a little tone deaf.  There was both a class and race uproar given that disproportionate numbers of the commenters were either black or blue collar.


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Regardless of the intended message, the original attracted an even better spoof, 10 Hours of Walking in NYC as a Man.


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