Why social media becomes a cesspool:
— Adam Grant (@AdamMGrant) September 17, 2021
(1) Self-selection: frequent commenters are more political, more polarized, and more toxic than the population.
(2) Contagion: incivility attracts more likes, and when even 2 comments normalize toxicity, others jump on the bandwagon. pic.twitter.com/s7YlcBsJ0Y
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