Wednesday, April 19, 2017

Between 1836 and 1890, 107 million copies of the McGuffey Reader were distributed to the schools.

From Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman. Page 38.
At the time Tocqueville was making his observations of America, printing had already spread to all the regions of the country. The South had lagged behind the North not only in the formation of schools (almost all of which were private rather than public) but in its uses of the printing press. Virginia, for example, did not get its first regularly published newspaper, the Virginia Gazette, until 1736. But toward the end of the eighteenth century, the movement of ideas via the printed word was relatively rapid, and something approximating a national conversation emerged. For example, the Federalist Papers, an outpouring of eighty-five essays written by Alexander Hamilton, James Madison, and John Jay (all under the name of Publius) originally appeared in a New York newspaper during 1787 and 1788 but were read almost as widely in the South as the North.

As America moved into the nineteenth century, it did so as a fully print-based culture in all of its regions. Between 1825 and 1850, the number of subscription libraries trebled. What were called "mechanics' and apprentices' libraries" — that is, libraries intended for the working class — also emerged as a force for literacy. In 1829, the New York Apprentices' Library housed ten thousand volumes, of which 1,600 apprentices drew books. By 1857, the same library served three-quarters of a million people. Aided by Congress' lowering of the postal rates in 1851, the penny newspaper, the periodical, the Sunday school tract, and the cheaply bound book were abundantly available. Between 1836 and 1890, 107 million copies of the McGuffey Reader were distributed to the schools. And although the reading of novels was not considered an altogether reputable use of time, Americans devoured them. Of Walter Scott's novels, published between 1814 and 1832, Samuel Goodrich wrote: "The appearance of a new novel from his pen caused a greater sensation in the United States than did some of the battles of Napoleon. . . . Everybody read these works; everybody — the refined and the simple." Publishers were so anxious to make prospective best sellers available, they would sometimes dispatch messengers to incoming packet boats and "within a single day set up, printed and bound in paper covers the most recent novel of Bulwer or Dickens." There being no international copyright laws, "pirated" editions abounded, with no complaint from the public, or much from authors, who were lionized. When Charles Dickens visited America in 1842, his reception equaled the adulation we offer today to television stars, quarterbacks, and Michael Jackson. "I can give you no conception of my welcome," Dickens wrote to a friend. "There never was a King or Emperor upon earth so cheered and followed by the crowds, and entertained at splendid balls and dinners and waited upon by public bodies of all kinds. . . . If I go out in a carriage, the crowd surrounds it and escorts me home; if I go to the theater, the whole house . . . rises as one man and the timbers ring again." A native daughter, Harriet Beecher Stowe, was not offered the same kind of adoring attention — and, of course, in the South, had her carriage been surrounded, it would not have been for the purpose of escorting her home — but her Uncle Tom's Cabin sold 305,000 copies in its first year, the equivalent of four million in today's America.

Alexis de Tocqueville was not the only foreign visitor to be impressed by the Americans' immersion in printed matter. During the nineteenth century, scores of Englishmen came to America to see for themselves what had become of the Colonies. All were impressed with the high level of literacy and in particular its extension to all classes.

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