Is this a deep fake or are they deliberately subverting themselves?

For much of the Covid-19 hysteria, I have seen allusions by mainstream media outlets to fringe concerns (conspiracy theories) that authorities were including chips in vaccinations in order to monitor citizens.  These allusions tended to be left-of-center sources mocking what was purportedly a widespread conspiracy theory on the right.  Supposedly, the theory extended to identifying Bill Gates as the villain behind the vaccination subterfuge to track all citizens.

Some headlines:

Putting Microchips in Vaccines Is a Terrible Idea, When You Think About It

Coronavirus: Bill Gates ‘microchip’ conspiracy theory and other vaccine claims fact-checked

Why it’s not possible for the Covid vaccines to contain a magnetic tracking chip that connects to 5G

Utah scientist explains why there aren't any microchips in COVID-19 vaccines

Trust Index: Does the COVID-19 vaccine contain a tracking device?

Since the headlines refuting the argument were plentiful and evidence that anyone was actually making the claim that vaccinations were being used to chip people was non-existent, my assumption was that this was all just a massive class issue.  Not even an MSM issue (Fox was busy debunking the theory as well as all the others).  Just the chattering class making up something to write about.

Of course, there is always someone, somewhere with the most preposterous of ideas.  Just look at how many in the chattering class still think that authoritarianism and totalitarianism are perfectly appropriate responses to run-of-the-mill issues.  Yes, there are likely individuals who can be found who would sincerely make the vaccinations for monitoring argument.  The fact that none of the outlets could or did offer evidence that there were such individuals is not a refutation that those individuals don't exist.  Indeed, in a nation of 330 million, they are statistically almost guaranteed to exist.

Just not in the numbers and with the influence that the mainstream media likes to pretend to believe.  

I noted all this in passing but never investigated because it was all so patently absurd.  Moral preening, editorializing, gaslighting, straw-manning, and fake reporting all rolled up together - an unpleasant habit in modern mainstream media.  

I still regard it as much ado about nothing and a ridiculous diverting of attention, but imagine my astonishment when I see this:

Pfizer CEO Albert Bourla explains Pfizer's new tech to Davos crowd: "ingestible pills" - a pill with a tiny chip that send a wireless signal to relevant authorities when the pharmaceutical has been digested. "Imagine the compliance," he says pic.twitter.com/uYapKJGDJx

— Jeremy Loffredo (@loffredojeremy) May 20, 2022

Do these people not have any sense of the market or branding awareness?

Is this a deep fake video and Bourla did not actually say these things?  Remotely possible.  It is technologically perfectly feasible to do such a thing, but there are a thousand good reasons not to do so.  

But if not a fake, why on earth would Bourla of Pfizer, having just weathered a storm of being accused of using vaccinations to track people, boast about being able to track people instead with regular medications.  

This entire thing is perplexing.  Almost certainly completely explainable by foolish humans making foolish decisions and communicating poorly.  But this seems a master class exercise in destroying public trust in government and large corporations.