Talking about the inclination of individuals and groups, when on a circumstantial rise (rising economy, improving education, etc.) to suspend rational thought and make decisions based on raw speculation and enthusiasm rather than measured empirical evidence and logical thought.
"These projects are very much emotional, they’re projects that have a lot of passion in them," Woronkowicz says. "A lot of the rationality that goes into running a business sometimes doesn’t go into these projects."
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