Disney and Apple/Microsoft are in the same business: short-circuiting laborious, explicit verbal communication with expensively designed interfaces. Disney is a sort of user interface unto itself—and more than just graphical. Let’s call it a Sensorial Interface. It can be applied to anything in the world, real or imagined, albeit at staggering expense.See also the late Neil Postman's marvellous Building a Bridge to the 18th Century: How the Past Can Improve Our Future.
Why are we rejecting explicit word-based interfaces, and embracing graphical or sensorial ones—a trend that accounts for the success of both Microsoft and Disney?
Part of it is simply that the world is very complicated now—much more complicated than the hunter-gatherer world that our brains evolved to cope with—and we simply can’t handle all of the details. We have to delegate. We have no choice but to trust some nameless artist at Disney or programmer at Apple or Microsoft to make a few choices for us, close off some options, and give us a conveniently packaged executive summary.
But more importantly, it comes out of the fact that during this century, intellectualism failed, and everyone knows it. In places like Russia and Germany, the common people agreed to loosen their grip on traditional folkways, mores, and religion, and let the intellectuals run with the ball, and they screwed everything up and turned the century into an abattoir. Those wordy intellectuals used to be merely tedious; now they seem kind of dangerous as well.
We Americans are the only ones who didn’t get creamed at some point during all of this. We are free and prosperous because we have inherited political and value systems fabricated by a particular set of eighteenth-century intellectuals who happened to get it right. But we have lost touch with those intellectuals, and with anything like intellectualism, even to the point of not reading books anymore, though we are literate. We seem much more comfortable with propagating those values to future generations non-verbally, through a process of being steeped in media. Apparently this actually works to some degree, for police in many lands are now complaining that local arrestees are insisting on having their Miranda rights read to them, just like perps in American TV cop shows. When it’s explained to them that they are in a different country, where those rights do not exist, they become outraged. Starsky and Hutch reruns, dubbed into diverse languages, may turn out, in the long run, to be a greater force for human rights than the Declaration of Independence.
A list of my excerpts from Building a Bridge to the 18th Century: How the Past Can Improve Our Future. from when I first read it ten years ago.
No comments:
Post a Comment