Via @culturaltutor and Wikipedia.
In rhetoric, epizeuxis is the repetition of a word or phrase in immediate succession, typically within the same sentence, for vehemence or emphasis. A closely related rhetorical device is diacope, which involves word repetition that is broken up by a single intervening word, or a small number of intervening words.
As a rhetorical device, epizeuxis is utilized to create an emotional appeal, thereby inspiring and motivating the audience. However, epizeuxis can also be used for comic effect.
Example:
The horror! The Horror!- Kurtz from Heart of Darkness by Joseph Conrad
Further examples:
Never give in — never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.- Winston ChurchillTomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day, To the last syllable of recorded time...- William Shakespeare, Macbeth
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