Why did the "long tail" thesis fail?
— Derek Thompson (@DKThomp) June 22, 2022
1. Ppl really like familiarity, empowering finite IP
2. Mimesis: Internet makes tastes transparent—> more mimicry and clustering
3. Blockbuster effect: Businesses see (1) and (2) & spend more $$ on established IP, which fattens the short tail https://t.co/SElJwkQ6VR
Posts
No comments:
Post a Comment