Ideological Fantasia doesn't pay the bills

I see the claim, Disney Stock Has Tumbled Nearly 50 Percent as Audiences Turn Away by Brandon Morse.

The evidence supporting the claim is:

Click to enlarge.

Morse is arguing that the decline is related to Disney's adoption of Critical Race Theory and other Woke belief systems.  And the stock is definitely down by 50%

Perhaps, we need more context..  The stock market is generally down from last year.  If it is down 50%, then going Woke has nothing to do with Disney's stock performance.

How has the market performed since June 2021?

Click to enlarge.

It is down perhaps 15% from last year while Disney's stock has declined by 50%.  Apparently, Get Woke, Go Broke, is real.