Tip for writers, we REALLY like to read about ourselves: 26% of the most highlighted Kindle passages are addressed to "you" (compared to 3% overall). Generally, ideas addressed to a generic "you" are more resonant across multiple studies, as it helps make a connection, to... you. pic.twitter.com/EN19Bk1jCC
— Ethan Mollick (@emollick) December 27, 2021
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