I could have sworn I had posted these at some point in the past decade or so. But apparently not. I have seen a couple of versions.
From PBS, here are Jim Lehrer's ground rules for journalism:
- Do nothing I cannot defend.
- Do not distort, lie, slant or hype.
- Do not falsify facts or make up quotes.
- Cover, write and present every story with the care I would want if the story were about me.
- Assume there is at least one other side or version to every story.
- Assume the viewer is as smart and as caring and as good a person as I am.
- Assume the same about all people on whom I report.
- Assume everyone is innocent till proven guilty.
- Assume personal lives are a private matter until a legitimate turn in the story absolutely mandates otherwise.
- Carefully separate opinion and analysis from straight news stories, and clearly label everything.
- Do not use anonymous sources or blind quotes except on rare and monumental occasions. No one should be able to attack another anonymously.
- Do not broadcast profanity or the end result of violence unless it is an integral and necessary part of the story and/or crucial to its understanding.
- Acknowledge that objectivity may be impossible but fairness never is.
- Journalists who are reckless with facts and reputations should be disciplined by their employers.
- My viewers have right to know what principles guide my work and the process I use in their practice.
- Finally, I am not in the entertainment business.
Halcyon days those were when there were such journalists. Little in most mainstream media would now pass such seemingly obvious but apparently stringent standards.
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