One significant implication of this situation is that no literary aristocracy emerged in Colonial America. Reading was not regarded as an elitist activity, and printed matter was spread evenly among all kinds of people. A thriving, classless reading culture developed because, as Daniel Boorstin writes, "It was diffuse. Its center was everywhere because it was nowhere. Every man was close to what [printed matter] talked about. Everyone could speak the same language. It was the product of a busy, mobile, public society." By 1772, Jacob Duché could write: "The poorest labourer upon the shore of the Delaware thinks himself entitled to deliver his sentiment in matters of religion or politics with as much freedom as the gentleman or scholar. . . . Such is the prevailing taste for books of every kind, that almost every man is a reader."
Where such a keen taste for books prevailed among the general population, we need not be surprised that Thomas Paine's Common Sense, published on January 10, 1776, sold more than 100,000 copies by March of the same year. In 1985, a book would have to sell eight million copies (in two months) to match the proportion of the population Paine's book attracted. If we go beyond March, 1776, a more awesome set of figures is given by Howard Fast: "No one knows just how many copies were actually printed. The most conservative sources place the figure at something over 300,000 copies. Others place it just under half a million. Taking a figure of 400,000 in a population of 3,000,000, a book published today would have to sell 24,000,000 copies to do as well." The only communication event that could produce such collective attention in today's America is the Superbowl.
Sunday, April 16, 2017
No literary aristocracy emerged in Colonial America
From Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman. Page 34.