The Arab reading public, although avid for all sorts of fiction, in a plethora of newspapers and cheap feuilletons, has (for evident economic reasons) not fully embraced the novel as a published book. Few Arabic novels sell enough copies to earn their authors anything like a living income; even Mahfouz kept a civil-service job until he was sixty.
Merriam-Webster:
Main Entry: feuil·le·ton
Pronunciation: \ˌfə-yə-ˈtōⁿ, ˌfər- ˌfoe-\
Function: noun
Etymology: French, from feuillet sheet of paper, from Old French foillet, diminutive of foille leaf — more at foil
Date: 1845
1 : a part of a European newspaper or magazine devoted to material designed to entertain the general reader
2 : something (as an installment of a novel) printed in a feuilleton
3 a : a novel printed in installments b : a work of fiction catering to popular taste
4 : a short literary composition often having a familiar tone and reminiscent content
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