The 4 dark laws of online engagement:
— Jay Van Bavel, PhD (@jayvanbavel) April 10, 2024
1. Negativity bias drives headline clicks
2. Extreme opinions drive in-group sharing
3. Out-group animosity drives engagement
4. "Moral-emotional" language goes viral
I discuss our research on the dark side of virality with @DKThomp… pic.twitter.com/aC1nJJWnX3
Posts
No comments:
Post a Comment