Our technological capabilities, particularly IT and AI, make great leaps forwards. I know they do. I am peripherally involved in some of those leaps. But between good idea and seamless effective integration into the rhythms of daily life is also a great leap. Sometimes a greater leap.
A couple of months ago, I decided to replace an aged and worn sofa. It has been a wonderful sofa. It has been the center of laughter and conversation and comfort and reading. But many children and many animals and many years take their toll. I did some light research over a couple of weeks to assess what the important decision criteria needed to be, the range of choices, the price points, etc. Probably not more than a hour's online work in aggregate.
I purchased the sofa six weeks ago.
In the six weeks since then, all I get, as I cruise between websites and blogs and other digital destinations, is advertisements for sofas. Some for sofas like the one I am replacing. Some for the very model I chose.
On the one hand, it is impressive that the linkage was made between the nature of my searches and the probable reason for those searches and that that imputed knowledge was then used to target ads.
On the other hand, I am seeing a lot of advertising which is entirely moot.
Our capabilities do not yet completely translate into effectiveness.
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