The Myers-Briggs is so popular despite its shortcomings

From Should You Trust the Myers-Briggs Personality Test? by Laith Al-Shawaf.  This is old territory with the answers know for some decades. No, you should not trust the Myers-Briggs Personality Test.  It is a party game dressed up in some measurements to appear to be an empirical approach.  Which it is not.

Al-Shawaf covers the story well, remaking the case once again the MBPT simply has no predictive value.  So why do HR departments, corporations, and universities across the nation keep using it?  Why does it remain so popular?

Its a good article but I do not think Al-Shawaff answers this specific question well.

I’m not sure why the Myers-Briggs is so popular despite its shortcomings. But candidate reasons include: (1) it has excellent advertising and money to back it; (2) the test is easy to take, easy to administer and easy to calculate; (3) the results are easy to interpret and understand; (4) the test tactfully avoids telling the reader anything negative; and (5) some evidence hints that we might be cognitively disposed to think in terms of dichotomies and dualisms rather than continua (introverted vs. extraverted is more intuitive and less cognitively taxing than a continuum with an infinite number of points on it), leading us to prefer the cruder and less accurate model.

Sure, some that has to be at least partially contributive.

I suspect that the real reason is that most people want a) be the center of attention and/or b) most people love talking about themselves.  BMPT facilitates both.