A promise is costly when it succeeds, a threat is costly when it fails.

Threats vs. Promises

A successful threat is one that doesn't have to be carried out. Conversely, promises must be kept.

"A promise is costly when it succeeds, a threat is costly when it fails."

📚: The Strategy of Conflict by Thomas Schelling pic.twitter.com/nQ58uyPHNw

— Rob Henderson (@robkhenderson) February 10, 2021