As the ability to analyze data has grown more and more fine-grained, the push to understand how daily habits influence our decisions has become one of the most exciting topics in clinical research, even though most of us are hardly aware those patterns exist. One study from Duke University estimated that habits, rather than conscious decision-making, shape 45 percent of the choices we make every day
Thursday, February 23, 2012
45% of daily decisions are the result of unconscious habits
From How Companies Learn Your Secrets by Charles Duhigg.
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