Wednesday, May 18, 2011

Gender and language, easily seen

Crystal Smith has prepared a couple of graphics based on the nouns, verbs and adjectives contained in the advertisements for children's toys. Her blog post, Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes, contains the details.

What I also found intriguing was that the advertisements for boys toys contained approximately twice as many words as the advertisements for girls toys.

Here is the graphic display of words used in boys advertisments.


And here is the one for girls.

No comments:

Post a Comment