It is an example of the 'hair-shirt fallacy' - the unwritten rule which states that, when in doubt, you should recommend whatever course of action involves the most self-denial. Hair-shirtism is a safe bet: people are instinctively Manichaean and easily persuaded that physical pleasures are bad. Also, while experts are routinely sued for negligence, no one gets punished for excessive caution. The Millennium Bug computer scare is widely believed by many commentators to have been a glitch inflated by scaremongers to apocalyptic status; yet who was sued for failing to downplay the problem?
Adam Smith spotted this bias when he remarked that 'Virtue is more to be feared than vice, because its excesses are not subject to the regulation of conscience.'
I never really satisfactorily decoded Smith's comment in the past but with Sutherland's context it finally comes into focus.
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