Why do so many people read so little?

We have been working on this for some time. Selling books to the already committed reader is rewarding to an extent but where we can really make a difference is when we can help create a newly enthusiastic reader or resucitate a lapsed reader (principally by helping them find the books that are of greatest interest and are most meaningful to them.)

Here is the context for our thinking:

Reading Intensity ss

View more documents from Charles Bayless.

And here is why the issue is not simply one of giving books away.

Reading Intensity By Income Quintile ss

View more documents from Charles Bayless.

Our attempt at a problem statement:

Reading Problem Statement ss

View more documents from Charles Bayless.

And our initial cut at a root-cause analysis:

Reading Root Cause Analysis Ss

View more documents from Charles Bayless.

And a narrative discussion of these issues:

TTMD Discussion Document

View more documents from Charles Bayless.

As always, comments and suggestions in the comment box or directly to charles.bayless@ttmd.com are welcome.