A relentless A/B testing of talking points.

Heh.  He's not necessarily wrong.  From Storms are not intensifying, media is by el gato malo.

the desperation and devotion to “all weather is the fault of fossil fuels” has been a recurrent refrain for 50 years from back when they claimed it was causing an ice age in the 70’s through “global warming” into the now wonderfully vague “climate change” and “extreme weather” claims.

i fear we are looking at not so much a progression of science but a relentless A/B testing of talking points.