The Vs of the decision-making apocalypse

An excellent graphic from IBM, The four V's: Volume, Variety, Velocity and Veracity. That's it in a nutshell. When making decisions today, the position of any executive, entrepreneur, policy advocate or citizen is dramatically more complicated and complex than a decade ago. Information volume is growing at 40% a year, variety is ever greater, as is velocity and veracity - where to start?

Here is their graphic of this informational and decision-making maelstrom.