The purpose is not to substantiate but to enchant.

From Proust Wasn’t a Neuroscientist. Neither was Jonah Lehrer. by Boris Kachka. A useful summary of some of the issues arising from journalists having an arms length relationship with truth. An interesting and nuanced article. I liked this description of these science writers who sit astride the bridge between entertainment and the hard ground of argument and evidence.

The purpose is not to substantiate but to enchant.